Off-White was launched in 2013 by Virgil Abloh, also known as Kanye West's right-hand man. Abloh’s brand is a kind of bridge between the worlds of streetwear and high fashion. Today Off-White jackets, hoodies and t-shirts with diagonal stripes and brand's logo is almost classic in streetwear fashion. Each season, Abloh picks a catch-all phrase or word that encapsulates the “vibe” of the collection, a word he also particularly likes. Indeed, embroidered bands tacked to coats and windbreakers suggested as much by restating the collection’s title.